FICCI FRAMES is an annual event. FICCI stands for Federation of Indian Chambers of Commerce and Industry. FRAMES has been described as the following:

“a three day global convention covering the entire gamut of Media & Entertainment like Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, Visual Effects, etc. with nearly 2000 Indian and 800 foreign delegates encompassing the entire universe of media and entertainment expected to attend the event.”(official website)

“a good forum to discuss emerging media and spotlight India’s role.” (Azim Premji, Chairman, Wipro)

“an excellent opportunity to network and build deeper relationships with key leaders and influencers from the Indian and Asian media and entertainment industry.” (Marc Petit, Vice President, Media & Entertainment Autodesk, Inc, Canada.)

Guess what has been the most talked-about bit of this year’s serious-minded convention about the future of Indian entertainment as a business?

Shah Rukh Khan teaching Hugh Jackman how to do Bollywood dance moves to the tune of “Dil dhak dhak karne laga”.

Hugh Jackman was one of the celebrity guests at FICCI FRAMES. I wonder if he’d known that he’d use his Boy from Oz skills while attending a forum that was supposed to discuss the business aspect of India’s entertainment industry. I’m also curious to know who danced better, Jackman or Khan. If Jackman is in the business of keeping a journal, this is probably how his India trip could be summed up:

Came to India.

Danced at business convention.

Watched India beat the crap out of Australia in the World Cup.

Bought samurai outfit.


Yes, he did buy a samurai outfit in Bombay. Bless.

3 thoughts on “FICCI Up

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