Any of you in India who are regular TV watchers have probably seen this ad already so this is old news to you but I channel-flipped today after ages and came across this ad, which I feel I must share.
Allow me to present an advertisement for iBall’s Nirantar UPS:
Quite frankly, I’m not entirely sure what a UPS is but I’m guessing it’s some sort of alternative power source, presumably for a computer. Someone at an Indian advertising agency decided that the best metaphor to communicate the purpose of a speedy UPS was to liken it to male libido. Having struck upon this genius idea, it was clearly decided that the male in question cannot be Indian. I suspect this is because we cannot risk bruising the national male ego by suggesting that the Indian penis needs time to rise up to the occasion or that it needs time to, well, recharge. Consequently, the hapless male is one Richard, who (judging from his accent) is Australian and who must disappoint his partner when she asks him coyly, “Richard, are you ready?” Richard’s partner is a blonde woman because even in the world of advertising, we can’t imagine a woman being the initiator. Or maybe it’s because Indian women in advertising don’t have sex; they’re either the girlfriends with whom you share ice cream/chocolate/sms or they are baby-carriers. Anyway, the point is Richard and his lady love are able to hop into bed and go under the covers the moment the UPS comes into their lives. Presumably because now Richard’s penis picks up some tips from the UPS, and recharges quicker. Consequently, there’s “NO LOSS, BOSS” (caps, theirs).
And the UPS brand is iBall.
Genius. Absolute sheer genius.
Speaking of male libido, Dominique Strauss-Kahn’s encounter with a maid in Sofitel is obviously the subject of much chatter. It’s led to disclosures from other maids in Manhattan, like this:
“Some of them would come up with towels around them, and plan to be dropping the towels.”
It’s as though these hotel guests are all trying to pull a VIP Frenchie (see left), which is, incidentally, what the boys of Kolkata’s La Martiniere supposedly kept saying out loud when the French president Francois Mitterand came to the school to award the filmmaker Satyajit Ray his Legion d’Honneur.